Consumer Insights Manager

• Design and execute consumer research studies (quantitative and qualitative), including surveys, focus groups, interviews, and ethnographic studies.

• Own and evolve the consumer segmentation framework to identify high-value audiences and tailor messaging, creative, and channel mix to match needs, mindsets, and behaviors.

• Leverage shopper insights—especially tied to upcoming retail launches—to inform messaging, in-store activations, and omni-channel content strategies that resonate at the point of sale.

• Monitor cultural trends, competitor activity, and shifts in the wellness, coffee, and functional beverage space to keep RYZE ahead of the curve.

• Use advanced analytics and predictive modeling (in partnership with the Data team) to anticipate emerging consumer behaviors and proactively shape strategic direction.

• Translate consumer data into actionable insights and strategic recommendations for product, marketing, and sales teams.

• Manage and collaborate with external research vendors and agencies.

• Analyze market trends, customer segmentation, and competitive intelligence to inform brand and product strategy.

• Present findings and insights to cross-functional teams and senior leadership in a clear and compelling manner.

• Partner with data analytics and product teams to align insights with broader business goals.

• Develop dashboards, reports, and presentations to communicate insights across the organization.

• Monitor brand health and customer satisfaction metrics (e.g., NPS, CSAT).

• Bachelor’s degree in Marketing, Psychology, Business, Statistics, or a related field (Master’s degree preferred).

• 5+ years of experience in consumer insights, market research, or related roles.

• Strong background in both qualitative and quantitative research methods.

• Proficiency in tools such as SPSS, Qualtrics, Tableau, Excel, or similar.

• Excellent communication, storytelling, and presentation skills.

• Ability to manage multiple projects simultaneously and work cross-functionally.

• Experience with brand tracking, segmentation, and shopper journey analysis is a plus.

• Strong foundation in quantitative and qualitative research, including surveys, segmentation, focus groups, and ethnographic studies.

• Skilled in designing and analyzing research to uncover actionable consumer insights.

• Ability to turn complex data into clear, strategic recommendations.

• Proficient in Excel and familiar with tools like SPSS, SAS, R, Python.

• Strong data storytelling and visualization skills using Tableau, Power BI, or similar platforms.

• Solid understanding of marketing strategy, brand positioning, and consumer behavior.

• Excellent communicator with experience presenting to cross-functional teams and executives.

• Proven ability to manage multiple projects, timelines, and third-party research vendors.

• Experience with survey tools (e.g., Qualtrics, SurveyMonkey) and CRM/analytics platforms (e.g., Salesforce, Google Analytics).

• Highly analytical, detail-oriented, and proactive—thrives in fast-paced, data-driven environments.

Originally posted on Himalayas