Demand Generation Manager

This role is not a content creation role, blog and editorial live with our content team, so you'll focus on distribution, repurposing, and program performance. We're looking for someone who has actually built in a marketing automation platform: built workflows, set up campaigns and emails, run a newsletter, not just logged into one. Experience with events across different regional markets is a plus, and industry background matters less than platform depth.

• Campaigns: Build and run demand campaigns end to end, sequencing what the team produces across email, social, events, comms, paid, and outbound rather than letting it ship one-off
• Programs: Own our newsletters end to end: strategy, curation, production, reporting. Own the Signal webinar series and our event and conference presence, from promotion through logistics through follow-up
• PR, comms, and 3rd-party presence: Run the programs that put us in front of new audiences (press and referral partners, and the conferences where our people speak), and convert that exposure into owned-audience growth and warm conversations handed to growth.
• Execution in HubSpot: Own our HubSpot instance end to end, build and launch campaigns, emails, workflows, and lifecycle steps, and maintain the architecture as our MOPs owner
• Distribution loop: Take what our content team writes & publishes, test formats and channels, read performance, and scale what works
• Measurement: Own program KPIs and marketing reporting. Keep a defensible view of what's working that informs what we build next
• Applied AI: use AI to accelerate program production, enablement, and case study work without flattening our voice

• You've run B2B demand generation end to end: campaigns, newsletters, webinars, events, and owned the number attached to them
• You've been hands-on in a marketing automation platform. You've built and launched in HubSpot or comparable, not just briefed someone else to
• You have strong program management instincts: you can hold a campaign map and a run-of-show for a webinar in your head at the same time
• You have strong writing skills (though you'll have content support) and can execute a case study or review blog posts as needed
• You believe in building repeatable systems over one-off execution

Bonus

• You have hands-on channel experience in more than one discipline (e.g., SEO + Paid, or Paid + Analytics)
• You have a background in Client Engagement, Account Management, or a client-facing strategy role and have been responsible for organic account growth
• You have experience in a digital agency environment where you've pitched or contributed to pitches for new clients
• You have familiarity with tools like Pipedrive, HubSpot, or LinkedIn Sales Navigator

30 Days

• Learn the systems, the data, and the current program calendar

• Begin take over newsletter production

• Help Establish the performance-tracking rhythm and 3/6-month targets

60 Days

• Take on the webinar program end to end, including promotion and logistics

• Run one campaign end to end across at least three channels

• Take on day-to-day HubSpot campaign execution from RevOps

90 days

• Support building measurement system for program performance in place

• Put trackable reporting for campaigns, events, and enablement in place

• Propose and implement one net-new performance improvement

Originally posted on Himalayas