Growth & Automation Marketing Manager

This role combines digital marketing, automation, and lead generation while leveraging Zoho One tools to optimize workflows, track leads, and drive conversions efficiently.

1. Zoho One Expertise (Must-have)

• Zoho CRM – Lead tracking, pipeline management, automation
• Zoho Campaigns – Email and SMS automation for patients and dentists
• Zoho Social – Managing and scheduling social media posts
• Zoho SalesIQ – Chatbots and live chat for website conversions
• Zoho Analytics – Data analysis to track marketing performance

2. Performance Marketing and Lead Generation

• Google Ads (PPC), Facebook and Instagram Ads
• SEO (Search Engine Optimization) and Google My Business
• LinkedIn Outreach and Paid Ads for dentist recruitment
• Cold Email Automation and Follow-ups using Zoho CRM

3. Social Media and Content Marketing

• Automating social media posting using Zoho Social
• Creating patient-friendly educational content
• Running paid and organic social media campaigns
• Influencer and local business partnerships

4. Email and SMS Marketing (Automation)

• Setting up automated email sequences using Zoho Campaigns
• Running patient retention and follow-up SMS campaigns
• Creating appointment reminder and reactivation campaigns

5. AI and Tech-Driven Marketing

• Using AI tools to analyze patient inquiries and behavior
• Leveraging AI for content creation and ad copywriting
• Exploring chatbot integration and AI-powered lead nurturing

6. Data and Analytics for Growth Optimization

• Tracking CAC (Customer Acquisition Cost), CPL (Cost Per Lead), ROI
• Using Zoho Analytics for campaign insights and optimization
• A/B testing ads, email subject lines, and landing pages

7. Dentist and Clinic Acquisition Strategy

• Cold outreach automation (email, LinkedIn, direct calls)
• Creating Zoho-powered funnels for onboarding new dental offices
• Partnership and referral marketing for network expansion

Since you want one person who can maximize technology, automate processes, and drive growth, this role combines:

• Zoho CRM and Marketing Automation
• Paid Ads and Lead Generation
• AI and Data-Driven Decision Making
• SEO and Social Media Growth
• Direct Dentist and Clinic Outreach

Originally posted on Himalayas