Growth Marketing Manager for Startup Accelerator

Location: Remote
Job Type: Full-Time
Salary: [Competitive – Based on Experience]

TheFounder Institute (FI) is a global network of startup incubators, accelerators, and investors on a mission to activate and empower communities of entrepreneurs worldwide.

Since 2009, we’ve helped launch over 8,000 companies in 200+ cities globally, which have raised nearly $2BN in funding. We are based in Silicon Valley and have remote team members across the United States, Europe, India, and Brazil. Our success has been documented in the New York Times, BusinessWeek, Forbes, TechCrunch, and more.

We are seeking a Growth Marketing Manager with a passion for startups and entrepreneurship to join our team.

The Growth Marketing Manager will lead the strategy and execution of all FI public online events, and be tasked with significantly increasing event attendance across all events.

You will report directly to the Co-Founder & CEO of FI, have the opportunity to see entrepreneurship and venture capital from many angles, and work with a small and mission-driven team.

At the Founder Institute, we work a lot like the early-stage startups we support. That means things move fast, and we thrive on creativity, ownership, and a “let’s figure it out” mindset. Here’s what we look for in our team:

• You’re naturally entrepreneurial, self-motivated, and enjoy tackling challenges head-on.
• You prefer autonomy over hand-holding and don’t need a lot of oversight to get things done.
• You love learning new things, and when you hit a roadblock, your first instinct is to dig in, research, and find a solution—Google is your best friend.
• You’re open to feedback (even when it’s tough), and always looking to grow and improve—both personally and as part of the team.

If that sounds exciting to you, we’d love to hear from you. If not, no hard feelings—this kind of environment isn’t for everyone.

Still with us? Great—read on for more details!

• Increase Event Attendance at Online Events: The main KPI for this role is event attendance, and the Growth Marketing Manager will independently test, develop, and execute new strategies to increase attendance at FI’s global and local online events - on a miniscule marketing budget.
• Develop and Maintain Guidelines and Best Practices for Local FI Chapters: Develop local event marketing strategies, frameworks, and best-practices that can be executed by Local FI Chapters to increase attendance on local online events.
• Train and Collaborate with Local FI Chapters: Train FI Chapters on the latest findings and best practices, troubleshoot their issues, and leverage their experience to form new strategies that can be deployed across other chapters.
• Coordinate and Plan Global Online Events: Collaborate with other members of FI HQ to source, book, and coordiante with speakers for FI’s global online events.
• Host and/or Produce Online Events: Collaborate and alternate with other members of FI HQ to host (emcee) online events, and/or produce them in the background to support the host.
• Improve Site and Email Copy: Update and improve copy across our marketing materials to properly address the changing needs of our customers.
• Maintain Organized Documentation & Processes: Track customer interactions, document frequently asked questions, and provide feedback to improve processes.

• 5+ years of online marketing experience
• Exceptional written and verbal communication skills
• Business-level fluency in English
• Comfort on camera (you will host some live webinars with up to 1000 live attendees)
• Knowledge of startup accelerators and the startup/ venture capital industry
• Ability to execute with a miniscule marketing budget, and limited support resources
• Experience running content marketing and social media marketing campaigns from beginning to end
• Working knowledge and familiarity with common online event and marketing tools (ex. Zoom, Airmeet, Squarespace, Slack, Google Suite, Asana, Moz, Notion, Jasper, Canva)

• Proactive attitude and ability to operate in a fast-moving and ambiguous environment (there is no micromanagement at FI)

• Public Relations experience
• Basic HTML/ CSS/ design experience
• Experience using Powerpoint, Excel, Canva, Mailchimp, and various online CRM and marketing platforms

• Great upward mobility into a larger, conversion-focused marketing role (all senior team members at FI have grown into their roles from inside the company)
• Competitive compensation package commensurate with experience.
• Ability to join FI's Equity Collective, providing monetary upside in FI Alumni companies
• Unlimited PTO
• Remote Flexibility: Work from anywhere with the autonomy to drive results in your own style.

• Ability to learn from top entrepreneurs, investors, and executives throughout FI’s global network and suite of acceleration programs.

IMPORTANT: In your Cover Letter please write two paragraphs, the first on why you would like to work in the startup accelerator industry, and the second on how your personality fits well with the FI culture described above. Applications without this Cover Letter will be ignored.

Originally posted on Himalayas