Marketing Associate - Ops, Content & Outbound

Location: Currently remote, may transition to onsite in future
About the Role
We are looking for an energetic, hands-on Marketing Associate to support multiple open workstreams across marketing operations, content writing, and sales development (SDR) activity. This is a generalist role, ideal for a fresher who wants broad exposure to how a modern marketing engine runs - from campaign operations and CRM hygiene to writing content and converting webinar leads through structured outbound follow-up.
Key Responsibilities:
​
Marketing Operations

• Maintain and update lead data in the CRM; ensure lists are clean, segmented, and campaign-ready.
• Set up, schedule, and QA email campaigns, landing pages, and webinar workflows in marketing automation tools.
• Track campaign performance and prepare weekly reports and dashboards for the marketing team.
• Coordinate logistics for webinars and events: registrations, reminders, and post-event follow-ups.

Content Writing

• Write and edit marketing content: emails, blog posts, social media posts, webinar promotions, and one-pagers.
• Repurpose webinar recordings and other long-form assets into short-form content (summaries, snippets, posts).
• Ensure all content follows brand tone, is grammatically clean, and is optimized for the intended channel.

SDR / Outbound (Webinar Leads)

• Follow up with webinar registrants and attendees via email, LinkedIn, and phone to qualify interest.
• Run structured outbound cadences on marketing-generated leads and log all activity in the CRM.
• Share lead feedback with marketing to improve targeting, messaging, and webinar topics.

What We're Looking For

• Bachelor's degree in any discipline (Marketing, Business, or Communications preferred).
• Excellent written and verbal communication in English.
• Strong organizational skills and attention to detail; comfortable juggling multiple work streams.
• Working comfort with Excel; familiarity with any CRM or email tool is a plus.
• A proactive, self-starter attitude - willing to pick up the phone, write a draft, or fix a list without waiting to be asked.

Nice to Have

• Internship or project experience in marketing, sales, or content.
• Exposure to tools like Salesforce, Instantly, Canva, LinkedIn Sales Navigator, or webinar platforms (Zoom/Teams).
• Basic understanding of B2B lead funnels and email marketing metrics.

What You'll Get

• Broad, hands-on exposure across marketing ops, content, and sales development early in your career.
• Mentorship from experienced marketing and sales leaders, with a clear path to specialize (Ops, Content, or SDR/Sales).

Originally posted on Himalayas