Paid Ads Specialist

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

At Pavago, one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels.

This is a hands-on performance marketing role focused on:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Paid search & display
• Retargeting
• Lead generation
• Conversion optimization
• ROAS and acquisition efficiency

You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.

If you understand how to turn ad spend into measurable leads, conversions, and revenue, this role is a strong fit.

Develop and execute paid advertising strategies aligned with business and revenue goals.

• Manage campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• YouTube Ads
• Other relevant paid acquisition channels
• Research:
• Target audiences
• Keywords
• Competitors
• Customer segments
• New acquisition opportunities
• Plan campaign budgets and acquisition targets
• Forecast performance and identify scaling opportunities
• Align paid media with broader marketing, sales, and brand initiatives

• Paid Search
• Display
• Retargeting
• Video
• Lead Generation
• Conversion Campaigns

• Create and optimize campaign structures
• Manage bids, budgets, placements, and targeting
• Test:
• Ad copy
• Headlines
• Creatives
• CTAs
• Audiences
• Landing pages
• Run structured A/B tests
• Optimize campaigns based on performance data
• Scale winning campaigns while maintaining acquisition efficiency

Monitor and improve key metrics including:

• ROAS
• CPA
• CPL
• CPC
• CTR
• Conversion Rate

Manage and optimize Google Ads campaigns including:

• Search
• Display
• Retargeting
• YouTube
• Performance Max
• Dynamic Search Ads

• Automated bidding
• Keyword optimization
• Negative keywords
• Audience targeting
• Budget optimization
• Advanced campaign features

Build and optimize campaigns across Meta and additional paid channels.

• Develop prospecting and retargeting audiences
• Test different audience segments and creative approaches
• Manage Meta Pixel and platform tracking
• Optimize LinkedIn campaigns for B2B lead generation where applicable
• Identify the strongest acquisition channels and allocate budget accordingly

Ensure advertising performance is tracked accurately.

• Google Analytics (GA4)
• Google Tag Manager
• Meta Pixel
• LinkedIn Insight Tag
• Conversion tracking systems

• Conversion paths
• Customer acquisition performance
• Attribution
• Funnel performance
• Campaign profitability

Troubleshoot tracking issues and ensure leadership has reliable performance data.

Prepare clear weekly and monthly reports covering:

• Ad spend
• Leads and conversions
• ROAS
• CPA / CPL
• CTR
• Conversion rates
• Channel performance
• Testing results

Go beyond reporting numbers by providing actionable recommendations around:

• Budget allocation
• Audience targeting
• Creative direction
• Campaign structure
• Funnel optimization
• Scaling opportunities

• Marketing
• Content
• Design
• Analytics
• Web / Landing Page teams
• Leadership

Provide performance-driven feedback to improve:

• Ad creatives
• Messaging
• Landing pages
• Offers
• Conversion funnels

Stay current with advertising platform changes, algorithms, tools, and best practices.

• Think in ROAS, CPA, CPL, conversion rate, and revenue, not vanity metrics
• Are highly analytical and comfortable making decisions from data
• Enjoy testing and continuously improving campaigns
• Can balance creative thinking with quantitative analysis
• Proactively identify underperforming campaigns and fix them
• Understand how ads, landing pages, targeting, and tracking work together
• Can manage multiple campaigns and budgets without losing attention to detail
• Communicate campaign performance clearly to leadership

• Proven hands-on experience managing Google Ads and Meta Ads
• Strong understanding of:
• PPC
• Paid acquisition
• Conversion optimization
• Attribution models
• Audience targeting
• Retargeting
• Hands-on experience with:
• Google Analytics (GA4)
• Google Tag Manager
• Conversion tracking
• Reporting dashboards
• Experience managing and optimizing advertising budgets
• Ability to analyze campaign data and make performance-based decisions
• Experience running A/B tests across campaigns and creatives
• Strong organizational and project management skills
• Excellent written and verbal English communication
• Comfortable working independently during U.S. business hours

• LinkedIn Ads
• YouTube Ads
• TikTok Ads
• Performance Max
• Dynamic Search Ads
• Automated bidding strategies
• Marketing automation
• Ad platform scripts and automation tools
• Multi-channel paid acquisition
• Remarketing strategies
• Audience segmentation
• Multi-touch attribution
• Landing page optimization
• Funnel conversion optimization

Experience managing large or multi-channel advertising budgets is a plus.

• Review Google and Meta campaign performance
• Adjust bids, budgets, targeting, and placements
• Analyze ROAS, CPA, CPL, CTR, and conversion rates
• Launch new campaigns or audience tests
• Test new creatives, headlines, and messaging
• Review landing page performance
• Troubleshoot tracking or attribution issues
• Collaborate with designers on new ad concepts
• Identify underperforming campaigns and optimization opportunities
• Prepare performance insights for leadership

In short: You turn advertising budgets into scalable, measurable growth through disciplined testing, tracking, and optimization.

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead and revenue growth from paid channels
• Budget efficiency
• Campaign scalability
• Tracking and attribution accuracy
• Continuous improvement in campaign performance

• Direct impact on revenue and customer acquisition
• Hands-on ownership of paid media campaigns
• Exposure to multiple advertising platforms
• Opportunity to manage and scale meaningful advertising budgets
• Strong autonomy over testing and optimization
• Data-driven environment with measurable performance expectations
• Fully remote opportunity
• Growth potential into:
• Senior Performance Marketing Specialist
• Paid Media Manager
• Growth Marketing Manager
• Head of Performance Marketing

1. Application Review
2. Spark Hire Intro Video
3. Initial Interview with Pavago Recruiter
4. Technical Interview / Paid Media Campaign Discussion
5. Final Client Interview
6. Offer & Background Verification

• Have strong hands-on experience with Google Ads and Meta Ads
• Know how to improve ROAS while reducing CPA and CPL
• Understand tracking, attribution, and conversion optimization
• Love testing and scaling paid campaigns
• Make decisions based on data rather than assumptions

This is a strong opportunity to own paid acquisition and drive measurable business growth through high-performing digital advertising.

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Originally posted on Himalayas