Head of Marketing

👥 Team: Marketing Department

📍 Location: Remote, Ukraine

⏳ Employment Type: Full-time

At Eleken, people are trusted to own their work and make meaningful decisions. This role is a chance to not just execute someone else’s brief, but to actually set the direction for the marketing function and see a direct line between your work and the company’s revenue.

Eleken is a UI/UX design agency specializing in SaaS products. The company operates on a subscription-based model, providing dedicated design teams integrated into client workflows, focused on user-centered design that helps businesses scale and succeed.

• Overall marketing experience of roughly 5+ years (not necessarily all of it in a leadership role)

• Experience managing a marketing team — able to set direction and define tasks, not just execute ones already handed to you

• Strong analytical skills: comfortable with numbers, understands funnel economics, makes decisions based on data rather than abstractions

• A research-driven, analytical mindset — willing to dig independently into context (product, clients, business processes, competitors, market) until a problem actually makes sense

• Comfortable with ambiguity: able to take on open-ended problems with no ready-made solution and define the first steps yourself

• Background in a B2B service business (an agency of 100+ people) or in enterprise-segment marketing (account-based marketing, working with funnels for large clients) is a strong plus

• English — confident reading and writing (spoken English is not critical; the role has no direct client-facing communication)

• Experience with SEO/content marketing as a primary lead generation channel

• Experience in design agencies or adjacent IT service companies

• Experience launching or scaling new channels — paid advertising, webinars, LinkedIn ABM

• Understanding of how SEO and search are evolving under the influence of LLMs/AI

• Manage the marketing team (SEO specialist, content writers, SMM specialist) and set its direction and priorities

• Own the key metric — the volume and conversion of leads into contracts — with a focus on improving the effectiveness of the main channel (SEO/content)

• Turn open-ended problems into concrete, measurable outcomes for the team

• Research the market, clients, competitors, and the company’s own product to make informed decisionsоз

• Test and roll out new lead generation channels (paid ads, webinars, ABM) where the economics justify it

• Bring in a technical specialist or business analyst as needed to execute initiatives

• Report directly to the CEO on results and progress

• Individually discussed salary based on experience

• Flexible working hours

• Paid vacation and sick leave

• Fully remote position

• Co-working space compensation

• Finance/accounting support

• Employee referral bonuses

• Internal learning activities (talks, feedback sessions, lectures)

• Reading club and corporate library access

• Resume review

• Interview with Talent Acquisition Specialist

• Interview directly with the CEO

• Offer