Head of Revenue Marketing (Field & Demand Generation)

Schedule: 4-day week, 32 hours a week

This is a remote position.

Nexton is a U.S.-based, profitable B2B technology services company building a bridge between the world's most ambitious technology companies and exceptional engineering talent in Latin America. Our mission goes beyond staffing. By creating access to high-quality, global opportunities, we help talented engineers in the region learn, grow, and build world-class careers. Over time, many of them go on to lead teams, start companies, and create a compounding economic and social impact across Latin America.

We are hiring a Head of Revenue Marketing (Field & Demand Generation) to play a critical role in scaling that mission. By building a high-touch, relationship-driven demand engine, this role directly influences how many opportunities we can create and how much impact we can have in the region.

This is a senior individual contributor (IC) role. You will be the sole owner and hands-on executor of all revenue marketing programs, with no direct reports. You will operate with significant autonomy, acting as a mini-CMO for revenue marketing while working in tight partnership with Sales and company leadership. This is not a brand marketing role and not a people management role. Your mandate is simple and high-bar: create qualified pipeline that converts to revenue.

This role is based in theUS and requires regular in-person engagement with prospects, customers, and partners.

You will personally design, execute, and optimize all programs below. This is a one-person function run in tight partnership with Sales.

_Field Marketing & Events (Primary Lever)_

• Build and execute a Bay Area–led, multi-city field marketing strategy (SF, Peninsula, South Bay, Seattle, LA, NY, Austin)

• Own high-impact formats:

• Executive dinners and founder-led events

• Small, curated roundtables for senior technical leaders (VP Eng, CTO)

• Office visits and relationship-driven touchpoints

• Own events end-to-end: strategy, guest list, execution, follow-up, and pipeline attribution

_Executive & Account-Based Programs_

• Design account-based field programs for high-value target accounts

• Run hospitality programs that keep Nexton top of mind with executives

• Coordinate thoughtful gifting, handwritten notes, and milestone-based outreach (fundraising, leadership changes)

_Signal-Based Demand Generation_

• Build playbooks triggered by high-intent signals:

• Fundraising announcements

• Engineering hiring activity

• Org changes at target accounts

• Execute differentiated outreach (events, executive invites, curated experiences)

• Avoid low-quality outbound; every touch should feel intentional and senior

_Experimentation & Revenue Impact_

• Run a steady cadence of new demand generation experiments (approximately one per month), each with clear hypotheses, success metrics, and learnings

• Define hypotheses, success metrics, and ROI upfront

• Scale what works, kill what doesn't

• Operate with real budget ownership and high accountability

_Sales Alignment_

• Partner tightly with Sales to convert engagement into pipeline

• Ensure fast, disciplined follow-up on all field-sourced leads

• Track influence on pipeline, conversion rates, and revenue

• Consistent creation of qualified, sales-accepted pipeline

• Strong executive attendance and engagement at events

• Clear attribution between programs and revenue outcomes

• Sales trusts and prioritizes field-generated leads

• Field marketing becomes a repeatable growth engine

• 6+ years in field marketing and events for B2B technology companies, owning programs end to end

• An established, active community of senior engineering leaders (VP Eng, CTO, founders). You know who to call, what event to create, and you are confident the right people will show up

• A consistent event cadence, roughly monthly, with repeat attendance from people who come back, not one-off turnout built from cold lists handed over by Sales

• Proven track record owning pipeline as a senior IC, with clear attribution from programs to revenue

• Based in or near the San Francisco Bay Area, Seattle, Austin, New York, or Los Angeles, with regular in-person engagement with prospects, customers, and partners.

• High-energy, hands-on executor who thrives in ambiguous environments and works directly with founders and sales leadership

• Prefers ownership and execution over people management

• Signal-based demand generation playbooks (fundraising, engineering hiring activity, org changes)

• Account-based programs for high-value target accounts

• Structured experimentation cadence with hypotheses, success metrics and ROI

• Experience in recruiting, staffing or engineering services

At Nexton, our values shape how we build, decide, and grow together:

• We drive efficiency through data — Insights guide our actions and help us continuously improve.

• We succeed when our customers succeed — We move fast, stay adaptable, and aim to exceed expectations.

• We are proudly accountable — We take ownership and focus on solutions, not blame.

• We do the right thing — Integrity and transparency guide how we communicate and collaborate.

• We unite as one team — We support each other and celebrate wins together. Clear communication keeps us aligned.

• 4-day work week

• 2 Weeks PTO

• 1 Week Sick Leave

• December Holidays Break

• Maternity & Paternity Leave

• Crypto Payment in USDT (Optional)

• Many more!