Brand KOL Specialist

Responsibilities:

• Assist in identifying and engaging KOLs aligned with our brand values.

• Support the Brand team in organizing and attending KOL events, meetings, and networking activities.

• Act as a liaison between the company and KOLs, ensuring timely and professional communication.

• Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.

• Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.

• Collaborate with cross-functional teams to align KOL strategies with overall PR goals.

• Maintain a professional and presentable image as a representative of the company.

Requirements:

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field, with 2–4 years of relevant work experience.

• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

• Strong interpersonal skills with the ability to build rapport and maintain professional relationships.

• Presentable, confident, and comfortable attending events and engaging with influencers.

• Proactive, detail-oriented, and able to work effectively in a fast-paced environment.

• Interest in the crypto/blockchain industry is a plus but not mandatory.

• Ability to handle sensitive situations calmly and professionally.